Trigz SM Strategy
Trigz is a healthy South African snack brand known for targeting health-conscious consumers since its products are low in calories, vegan-friendly, gluten-free, halaal, and kosher. The aim of this brief was to develop a social media strategy, identify the appropriate media channels, and create content aligning with the campaign.
After decades of playing there since their last Cape Town game, we got this brief at the perfect time before the Springbok rugby game in Cape Town in 2024. I saw this as a perfect opportunity to collaborate my love for the Springboks and cooking to fulfil the requirements of this brief.
The objectives for the execution of this brief were to create social media content that will require consumers to participate in a competition, share their favourite rugby game day dish on social media, and tag Trigz in their posts. Consumers could also share their game day spirit on their stories as an extra entry by dressing up and tagging Trigz in the posts. Trigz would essentially reshare these posts and use them as UGC content.
The reward for the winners of this competition would be two VIP tickets to watch the Springboks versus All Blacks game live in Cape Town on the 7th of September 2024, two rugby jerseys, and they would have the opportunity to meet the South African rugby team.
Trigz Social Media Strategy
Trigz is a healthy South African snack brand known for targeting health-conscious consumers since its products are low in calories, vegan-friendly, gluten-free, halaal, and kosher. The aim of this brief was to develop a social media strategy, identify the appropriate media channels, and create content aligning with the campaign.
After decades of playing there since their last Cape Town game, we got this brief at the perfect time before the Springbok rugby game in Cape Town in 2024. I saw this as a perfect opportunity to collaborate my love for the Springboks and cooking to fulfil the requirements of this brief.
The objectives for the execution of this brief were to create social media content that will require consumers to participate in a competition, share their favourite rugby game day dish on social media, and tag Trigz in their posts. Consumers could also share their game day spirit on their stories as an extra entry by dressing up and tagging Trigz in the posts. Trigz would essentially reshare these posts and use them as UGC content.
The reward for the winners of this competition would be two VIP tickets to watch the Springboks versus All Blacks game live in Cape Town on the 7th of September 2024, two rugby jerseys, and they would have the opportunity to meet the South African rugby team.
