Exclusive Designs is dedicated to providing consumers with affordable, high-quality stationery tailored to their unique style and preferences. The objective of this brief was to create a visual brand identity for a stationery brand using Adobe Illustrator and ideate an integrated digital marketing communications strategy to create brand awareness. 

 

Exclusive Designs sells stationery like pens, highlighters, planners, and notebooks. They offer a range of customisation options, enabling consumers to tailor features such as pen tip style and thickness, colour, and ink type to their taste. Catering to individuals’ tastes will create trust between the brand and the consumer and foster a loyal relationship. 

 

Additionally, the sustainable option of ink refills encourages mindful purchasing and reduces waste, making Exclusive Designs an eco-friendly choice. With this sustainable option, consumers get to keep their personalised stationery instead of creating waste and throwing it away after every use. As a welcome gift, first-time online customers receive a complimentary pencil bag, inviting them to join the Exclusive Designs family. 

 

Exclusive Designs aims to offer affordable stationery without compromising on quality. They aim to establish itself as an internationally well-known brand, supplying high-quality stationery and services.