Well Water bottles its products directly from pristine water sources in Rooiberge, Limpopo. They approached us to help them with their marketing by developing a brand awareness marketing strategy to increase sales and expand their operations. Hence, the brief objectives were to create a marketing strategy, social media marketing, and visual brand identity. 

 

As part of this campaign, we explored South Africa’s mental health challenges—where only 27% of citizens have access to therapy regularly. This issue has increased immensely due to the COVID-19 pandemic and the effects this illness has on those who were left dealing with trauma or loss. Through this campaign, proceeds from Spotify streams will directly support mental health resources in South Africa’s public healthcare system.

 

I’m passionate about music and wanted to incorporate its therapeutic effects into this campaign to raise brand awareness for Well Water and highlight the importance of mental health. We designed four new sparkling flavoured drinks and linked each with a different playlist to change or enhance one’s mood. Each sparkling flavour is paired with a unique playlist designed to create a nostalgic mood, put you in a summer mood, prepare you for Christmas, or create some good vibes that will get you up and dancing alone in your room or dancing with friends.  

 

Curious how music can boost your mood? Choose your favourite Well Water sparkling flavour, scan the code, and discover the playlist created to enhance or change your mood.